Though there are many frozen yogurt shops vying for the crown, Pinkberry still beats out its creamier competition. The flavor is tangy with a subtle crunchy texture. Just two kinds of yogurt are sold, plain and green tea, and though it’s not on the menu, the servers will swirl them together if you ask.
There’s a well-edited selection of fresh seasonal fruits-raspberries, mangoes, bananas-in addition to cereals and chocolate chips.
The store is sparkling clean with ultramodern decor: think Ikea meets Design Within Reach.
Pinkberry’s devoted fans flock to the store. Though dozens of new locations are popping up in Los Angeles and New York, lines still snake out the door.