Women’s Wear Daily
IN THE PINK: Thanks indirectly to an introduction from Maria Sharapova, Pinkberry has a new partnership with the Council of Fashion Designers of America to raise awareness and money for Fashion Targets Breast Cancer. Through Oct. 30, the frozen yogurt store chain will donate a percentage of each purchase of its new Apple Pie a la Mode to the initiative.
Sharapova, who is this year’s FTBC model, helped connect the two parties, a Pinkberry spokesman said. She has a strategic partnership with Pinkberry and launched her Sugarpova gummy candies in its U.S. stores.
View original article: CFDA, Pinkberry Team Up to Raise Funds for Fashion Targets Breast Cancer