One of the biggest names in frozen yogurt, Pinkberry is sending shockwaves across the industry by revealing that as of May 1, all of its U.S. stores will offer a dairy-free option.
The Los Angeles-based company, which burst on to the frozen dairy scene in 2005, has changed the way many Americans view “fro-yo” thanks to its healthy recipe, chipper service and modern store design. With its new dairy-free product, Pinkberry races ahead of the competition by offering an exceptionally guilt-free, anytime option for those looking to indulge. The soft serve fruit flavor contains no dairy, gluten or added sugars and is made from simple, nutritious ingredients offering all the benefits and essential nutrients of the fruit. (A medium portion equates to three of the recommended daily fruit servings.)
“Pinkberry is committed to providing great tasting, better-for-you choices for our customers,” says the company’s CEO, Ron Graves. “We are excited to offer a fruit-centered product made with real, simple ingredients free of artificial sweeteners and artificial flavors. It is a unique, wholesome snack or treat.”
The first flavor to launch, tropical mango, is packed with vitamins A and C, and the company proclaims its dairy-free version makes for a fine meal replacement when topped with granola, honey and fresh fruit that is hand-cut daily. The dairy-free option can also be swirled side-by-side with any of the frozen yogurts such as the original tart variety.
Culinary industry leaders such as Pinkberry continue to innovate and evolve by responding to customer demand for healthier, more natural products that are low in sugar, vegan-friendly and gluten-free. (Plus, 65% of its loyalty program members are millennials.) The new dairy-free product, which costs the same as the standard frozen yogurt, will be available at least through June, and depending on how it is received, customers can expect to see new flavors in the future.
In celebrating its 10-year anniversary this year, Pinkberry is continuing its rapid growth. The company maintains more than 250 stores in nearly two dozen countries, having just expanded to Panama, Venezuela, Chile, Japan and Thailand.