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11 09 09 | Pinkberry Announces Aggressive U.S. & International Expansion: Frozen Yogurt Leader Expands Brand with Experienced Area Developer Partners
LOS ANGELES, Nov. 9 /PRNewswire/ -- Pinkberry announced today expansion into seven additional U.S. markets as well as Mexico with carefully selected area developer franchise partners. These markets support Pinkberry's national and global expansion strategy, including the recent highly successful launches in Kuwait and Dubai with franchise powerhouse M.H. Alshaya, and a debut this month in the Dallas market.
"We receive an overwhelming interest from the franchise community and evaluate every potential partner against a strict set of criteria to determine if they will be a fit with our growth strategy and our brand," states Ron Graves, Pinkberry CEO. "This is a very exciting time for the company, and we look forward to working with our new partners to deliver the one-of-a-kind Pinkberry experience in these new markets."
In addition to current strongholds in California and New York, Pinkberry has signed agreements with highly qualified, experienced franchisees to expand into several key domestic and international markets including: Boston, Washington D.C., Atlanta, Orlando, Miami, Colorado, New Orleans, and Mexico.
About Pinkberry
Pinkberry is home to Swirly Goodness - the premium frozen yogurt that reinvented the U.S. frozen yogurt category in West Hollywood, Calif., in January 2005. Inspired by European gelaterias and yogurterias and America's ice cream pastime, Pinkberry provides a social experience that indulges the senses. Part of a healthier snacking routine, Pinkberry's distinctive flavors are expertly crafted to complement its high quality, daily fresh-cut fruit and dry toppings and offer an irresistibly tangy, incomparably refreshing taste and so light it leaves you craving more. Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Get your taste of Swirly Goodness by visiting www.pinkberry.com.
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11 06 09 | Load Up on Pinkberry Before Your Southwest Flight
It was only a matter of time before the faux fro-yo craze that is Pinkberry would hit the airports and we were oh so privileged to see it in action last night at LAX's Terminal 1, known to locals as The Southwest Terminal (although US Airways does have some presence here.)
Wedged in between a Starbucks, a California Pizza Kitchen ASAP and a Gordon Biesch brewery, the Pinkberry seemed to hold its own. We saw many a customer in our 45-minute wait in this airport fast food haven that solely came in to get some Pinkberry.
The bonus? You can also get Pinkberry as soon as you deplane as the location is right before the escalators down to the baggage claim.
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11 03 09 | Pinkberry or Igloo Zoo come to me
If I should choose something to eat for the rest of my life I would choose Pinkberrys or Igloo Zoos frozen youghurt - It taste so good, you can choose yourself what toppings you would like, I normally get the toppings blueberry, kiwi and raspberry. Of all my heart I really hope Pinkberry or Igloo Zoo soon will open up in Denmark.
There is already one froyo place in Copenhagen called Rubberduck Frozen Youghurt but it doesn't taste the same as the other places, though it's better than nothing.
View the entire article here
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11 03 09 | Pinkberry, Life Is Delicious
I was introduced to the phenomenon of Pinkberry while working in Midtown. My colleagues and I would walk to 32nd street to get a fix of this frozen yogurt. And I really mean frozen yogurt- yogurt that is frozen, not an unsatisfying substitute for ice cream. My usual Pinkberry order is original or green tea yogurt with berries and mochi. My friend Dave and I stopped in at Pinkberry before our friend’s performance on Theatre Row. I decided to try the Pinkberry Parfait because it looked so pretty. If you are wondering if the work phenomenon is an overstatement for a frozen yogurt product, you can read about it in the LA Times. Pinkberry has become a neighborhood staple in many Manhattan neighborhoods. You’ll probably see me in line one of these days.
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11 01 09 | Pinkberry at the Avenues
I finally got the chance to try out the famous Pinkberry frozen yogurt. Although I've heard about it a while back since it grew a celebrity following for its fat free frozen yogurt ( let's be honest anything that's 0% fat will always be popular among celebs) and then of course it reached cult status after its debut on "The hills". I wasn't really too keen on trying it. for a couple of reasons. One, i was never a frozen yogurt fan. Don't get me wrong i looove yogurt. I'de eat it plain, with honey, strawberries or some dates on the side. But yogurt will never take the place of deliciously sweet ice cream goodness! unless your on a diet then that's a different story. Secondly, even if i liked frozen yogurt, why Pinkberry? what's so special about it? I'll tell you...
Plain and simple its the new "habba" seriously, its the new craze. And for that reason alone i was so reluctant to try it! As a certain someone once so articulately put it, i hate being "kharoofy". (Kharoofy; from the arabic word kharoof, meaning: sheep-like). I just hate feeling like a sheep following the herd.
Anyway, so i was out with a couple of friends, and they were craving the pomegranate frozen yogurt (with granola on top) from Pinkberry. I had no choice but to go along and decided to try out the plain yogurt with mangoes and banana on top. I have to say, I really liked it!
It was extremely refreshing. a mixture of sweet and sour flavors tickling my taste buds. anyone who knows me knows i love me some sweet and sour anything! lol so if you're ever in Avenues and would love something cold and sweet sans the guilt trip, Get off your "Im not a kharoufy!" high horse and give it a try ;)
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