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Welcome to the Pinkberry Blog.

Here you can read up on all the swirly blogging that’s happening out there, after all Pinkberry is always making waves. We love hearing from you, so feel free to make comments or even share your own blog.

Have an interesting story or blog? Send it to fellow_groupie@pinkberry.com

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12 29 09 |  Our Big Picture Debate: Want vs. Need

NEED IT: "But Mom... I NEEEEEEEED IT!"

We really can't tell you how many times (to this very day) we've put aside all sense of dignity and exclaimed this sentence in a public setting. Much to our embarrassment this is probably (definitely) more than true, and our much more mature selves are ashamed of our past doings. Now to rub it in even more, some artistic do-gooders created a new e-store called, Needs for Sale. And no, they're not talking about the "Extra-Large White Cherry Slurpee" (or more recently, the Proenza Schouler PS1 Messenger in Python) kind either.

Needs for Sale was modeled after the first project from artists Christine and Justin's (no last names, like Madonna), called Wants for Sale. This is where we would find ourselves investing in artwork of things like a fully-loaded dish of Pinkberry or a one-way ticket to Vegas, with the full benefit going to our new first name basis friends. However, Wants for Sale, actually presents itself as those heart-wrenchingly sad but true "wants" in the form of kitschy technicolor artwork. The purchase of the art goes towards actual needs of society, such as, $500 for a hand-painted portrait of a microscope donates $500 to the Leukemia and Lymphoma Society and $250 painting of an early-90s-esque army green cell phone goes to the American Red Cross for phone calls home for the troops.

 

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12 28 09 | Eat Your Heart Out

I am SO excited I cannot contain myself! Last night Jarrett and I went out for a nice, romantic dinner date. It was sweet, we went to Cantina Laredo (one of our favorite Mexican Restaurants) and he said dessert was a surprise. Boy was it! He took me around the corner, when what to my wondering eyes should appear.... a PINKBERRY! yum yum yum! I thought that Pinkberry was only in California and New York, but apparently they have franchises blooming in other states as well I'm so glad Dallas, TX is only of the new locations! If you've never had Pinkberry Frozen yogurt you are definitely missing out. There are imitators out there but nothing tastes quite like Pinkberry. Its sweet, tangy and absolutely craveable! Plus you can pick what ever you like to put on top, my personal favorite is fruity pebbles! This definitely added to my Christmas joy!


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12 20 09 |  Is it irresponsible?...

 

Is it irresponsible to base school decisions on whether the state has a Pinkberry within five miles of it’s campus city?

 

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12 19 09 | 12 Days Of Christmas Giveaway: Pinkberry Gift Cards!

Our giveaway series continues with an especially delectable (and surprisingly healthy!) treat. Babble is giving away two $10 gift cards to try Pinkberry’s new Chocolate Pinkberry frozen yogurt. For those unfamiliar, Pinkberry is one of the hottest frozen yogurt joints around, using fresh, high-quality ingredients like daily-cut fresh fruit, unique seasonal topping and low-fat yogurt. Definitely a must-try in our opinion — and for two lucky readers, it’s on us! Search for a local Pinkberry here.

To win, drop us a line at babblecontest@gmail.com with the subject line Pinkberry, and be sure to include your address. Then check back every day until Dec. 25 for more great giveaways!

 

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12 09 09 | Top 100 Brands of the 2000s

How does a frozen yogurt franchise that came into existence in 2005 make the list? Ask one of the self-proclaimed groupies of the "Swirly Goodness", or better yet, go out and taste a "medium original with two toppings". It's crack! It's a remarkable small-business success story that leveraged a niche product with the constant celebrity patronage into never-ending marketing buzz. The Ed Hardy of ice cream? It's easy to hate, but rather unnecessary.

 

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