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09 07 09 | Thirty to Thirty
Because it’s been so hot this past week, I’ve been beating the heat by vacillating between my favorite cold refreshments: boba milk tea, sweet tea, and last but not least, yogurt.
They’ve changed the paradigm. Instead of making their price-points dependent on the number of specific toppings, Pinkberry now prices based on only two criteria: 1) size of order and 2) the desire for toppings. To elaborate, if you order your yogurt with toppings, you can choose as many different toppings you want without altering the price. 2, 4, 6, or 8, it doesn’t matter. This is so much better than the whole “charge-per-topping” debacle.
But unfortunately, Pinkberry is still not self-serve. You do not control your own destiny here. Instead, you are “literally” caged behind the counter as the Yogurtistas (yogurt baristas) put your order together, unilaterally deciding how much of each topping you get. Tyrants! Well…I guess some things don’t change.
Nevertheless, this is still a vast improvement on the old model. It’s probably Pinkberry’s snappy reply to the proliferation of Yogurtlands out there. But who cares. It’s capitalism and I enjoy the competition. (10 cents per oz anybody?) Now the only thing holding me back from a daily Pinkberry original tart with mochi, blueberries, and dark chocolate crisps (these are “bah-ahm”) are the 91, the 605, and the 22 freeways.
Ugh. Why is Pinkberry so far from Cerritos!!!
P.S. If I had Google Adsense I wonder if I’d get a Pinkberry ad on my page. Hmmm??
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