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09 08 09 | Pinkberry Debuts on Zagat
Pinkberry Debuts on Zagat's Rankings as Leading Frozen Yogurt in the Smoothie/Frozen Yogurt Category
Pinkberry was recently recognized by Zagat for its superior product, healthy options and store facilities. Results issued recently from Zagat's Fast Food Survey ranked Pinkberry third in the Smoothie/Frozen Yogurt category, but was the only frozen yogurt brand recognized on the list. Additionally, the brand was ranked number two in Healthy Options and was placed in the top five ranking of best overall facilities nationwide. For all rankings, Pinkberry was recognized within the Quick Refreshment Chain category, which focuses on facilities that serve coffee, frozen yogurt, ice cream and smoothies as the featured offering.
The triple honor marks the first time Pinkberry has appeared in Zagat's Fast Food Survey and is a testament to the leadership position of the brand in the frozen yogurt category. With 6,107 respondents weighing in on 103 chains nationwide, surveyors rated chain restaurants' food, facilities and service on Zagat's signature 30-point scale.
"We're honored that Pinkberry was voted the best frozen yogurt within the smoothie and frozen yogurt category," said Ron Graves, Pinkberry CEO. "To be recognized for our product and store experience is an affirmation that we are creating a special and enduring brand."
Zagat conducts industry surveys all year round to identify the best restaurants in numerous categories, as selected by consumers. Zagat Survey is the world's leading provider of consumer survey-based information and is considered one of the most trusted sources for information on where to eat, drink, stay and play. As with all Zagat surveys, participants in the Fast Food Survey are everyday consumers who have a strong interest in the topics covered.
In addition to receiving Zagat honors, Pinkberry was also recognized for its exceptional efforts in the digital space by social marketing provider Vitrue (www.vitrue.com). Pinkberry was the only frozen yogurt brand on the list and ranked number 19 among Vitrue's Top 25 Social Restaurants, which included industry giants Starbucks, McDonald's and Subway. The recognition comes just two weeks after Pinkberry launched its new Coconut and Passionfruit flavors and Parfait product via a heavy social media marketing campaign.
"We generated a lot of excitement for our new summer fresh flavors and the New Pinkberry parfait using primarily Twitter, Facebook and the Pinkberry Web site," noted Graves. "We relied on our customers to help spread the word via social media, and the results exceeded our expectations. We appreciate the support of our consumers online and the recognition from Vitrue."
To learn more about Pinkberry, find store contact information and to receive up-to-the-minute news on the brand, become a Pinkberry Groupie by visiting www.pinkberry.com, or follow the brand by joining Pinkberry's Facebook page or Twitter stream at www.twitter.com/pinkberryswirl. More information about Pinkberry in the 2009 Zagat Survey can be found at ZAGAT.com/fastfood.
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