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11 09 09 | Pinkberry Announces Aggressive U.S. & International Expansion: Frozen Yogurt Leader Expands Brand with Experienced Area Developer Partners
LOS ANGELES, Nov. 9 /PRNewswire/ -- Pinkberry announced today expansion into seven additional U.S. markets as well as Mexico with carefully selected area developer franchise partners. These markets support Pinkberry's national and global expansion strategy, including the recent highly successful launches in Kuwait and Dubai with franchise powerhouse M.H. Alshaya, and a debut this month in the Dallas market.
"We receive an overwhelming interest from the franchise community and evaluate every potential partner against a strict set of criteria to determine if they will be a fit with our growth strategy and our brand," states Ron Graves, Pinkberry CEO. "This is a very exciting time for the company, and we look forward to working with our new partners to deliver the one-of-a-kind Pinkberry experience in these new markets."
In addition to current strongholds in California and New York, Pinkberry has signed agreements with highly qualified, experienced franchisees to expand into several key domestic and international markets including: Boston, Washington D.C., Atlanta, Orlando, Miami, Colorado, New Orleans, and Mexico.
About Pinkberry
Pinkberry is home to Swirly Goodness - the premium frozen yogurt that reinvented the U.S. frozen yogurt category in West Hollywood, Calif., in January 2005. Inspired by European gelaterias and yogurterias and America's ice cream pastime, Pinkberry provides a social experience that indulges the senses. Part of a healthier snacking routine, Pinkberry's distinctive flavors are expertly crafted to complement its high quality, daily fresh-cut fruit and dry toppings and offer an irresistibly tangy, incomparably refreshing taste and so light it leaves you craving more. Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Get your taste of Swirly Goodness by visiting www.pinkberry.com.
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