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12 09 09 | Top 100 Brands of the 2000s

How does a frozen yogurt franchise that came into existence in 2005 make the list? Ask one of the self-proclaimed groupies of the "Swirly Goodness", or better yet, go out and taste a "medium original with two toppings". It's crack! It's a remarkable small-business success story that leveraged a niche product with the constant celebrity patronage into never-ending marketing buzz. The Ed Hardy of ice cream? It's easy to hate, but rather unnecessary.

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