Pinkberry in the Press
From groupies to trendwatchers, foodies to celebrities, the Pinkberry buzz has been sweeping coast to coast since 2005. Check out the world’s most talked-about, deliciously tangy frozen yogurt swirling in the scenes.
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06 2007 | House & Garden
Pinkberry
By Damaris Colhoun
Pinkberry is more than frozen yogurt," says cofounder Shelly Hwang. "It's a consumer experience." The seed for this experience was planted when Young Lee, Pinkberry's founding partner and architect, first tried European gelato. "The flavor was as captivating as perfume," he says. "I wanted to design something that would reflect that." The joining of Hwang's vision to Lee's design sense translated that flavor into Pinkberry, a frozen yogurt franchise that is experiencing a massive growth spurt.
"Everything has to connect with the flavor—the service, the design, the atmosphere," Hwang says. Sounds like a Pinkberry state of mind.
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