From groupies to trendwatchers, foodies to celebrities, the Pinkberry buzz has been sweeping coast to coast since 2005. Check out the world’s most talked-about, deliciously tangy frozen yogurt swirling in the scenes.
03 03 07 | KCRW Good Food Goes Green Host Evan Kleiman
Evan Kleiman has been the host of Good Food on KCRW since 1998. A longtime restaurateur and owner of Angeli Caffe on Melrose. She was the founder of Slow Food, Los Angeles and is an avid gardener.
Jennifer Steinhauer reveals how frozen yogurt chain Pinkberry makes its competitors green with envy.
A renowned proverb states that "All's fair in love and war." But what about frozen yogurt? The high-end frozen-yogurt chain Pinkberry is evoking a surprising amount of passionate drama –- from yogurt addicts who can't get enough of it to angry neighbors, traffic jams, copycats and corporate sabotage. Jennifer Steinhauer, Los Angeles Bureau Chief for the New York Times, wrote an article about the chain and calls the current frozen yogurt craze the "leg warmer of food trends." She gives us a little history about frozen yogurt's on-again/off-again popularity, tells us how Pinkberry's simplified approach and their trendy, minimally-designed interiors are attracting droves of customers, and exactly what all that corporate fuss is about!
