Pinkberry adds mobile payments to app for easier checkout

Posted on 5 November, 2013  in Press

QSR Magazine

Pinkberry recently updated its iOS mobile application with new features such as mobile payments and Passbook integration, allowing for a quicker way to pay for frozen yogurt in-store.

The Pinkberry pinkcard app is available for free in Apple’s App Store and Google Play, but the newest version with payment capabilities has only rolled out on iOS as of now. In addition to offering mobile payments, the pinkcard app lets consumers combine accounts and earn rewards as well as easily send egift cards to friends.

“The focus of the updated app was to continue to add value to our customers’ experience,” said Laura Jakobsen, senior vice president of marketing and design at Pinkberry, Santa Monica, CA.

“Since the app is the center of our pinkcard loyalty program we made it easier to track and redeem rewards and manage your card,” she said. “Secondly, based on customer feedback we added convenient payment methods with scan to pay technology.

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